I did a quick series of Google searches to see if I could identify how much money US women spend on average for their lovely locks per year. The search results generated more questions for me than answers. However, living in the times that we do, it’s obvious that all sorts of women are spending big money regularly for their highlights, low lights, and individual hair color creations. The investment in hair color, treatment and styling ranges between $1,000 to $10,000/year for many women to keep hair looking its best.
Why then, are there so many bad hair days?
The hair color treatment process effects the hair shaft whose outermost layer is made of keratin and called the cuticle. This cuticle is really a series of overlapping scales. When color is deposited within these scales of the hair shaft it leaves the hair very pretty but also very porous, which is why a color treatment process includes deep conditioning for shine and manageability.
And then the new hairdo goes home where the water quality makes a difference. The following effects have been noted by hair professionals regularly and I’ve noted as to WHY they happen;
1. When blonde or highlighted hair turns green, copper is most likely being deposited under the scales of the hair shaft. This copper comes from the plumbing in a home where the water is acidic and has dissolved the copper plumbing en route to the faucet. When the water and air combine after a shampoo, copper is oxidized and deposited on the hair shaft under the cuticle scales. In a home, this would create blue green staining on fixtures.
2. If a blonde or highlighted hairdo turns red or orange, this could be due to iron presence in the home’s water. Iron in domestic waters occurs in 2 forms, oxidized and dissolved. And when this iron laden water comes into contact with the raised cuticle s, the iron deposits accumulate under the scales. One would also see this orange staining in a home’s fixtures.
3. A perfect hairdo can also be quickly ruined by a home’s water that contains excess amounts of calcium and or magnesium minerals, otherwise known as “hardness.” Hair that becomes rough and wiry and resists efforts to manage, probably has these mineral deposits on its keratin layer. Treated hair is porous, giving the minerals lots of places to settle.
4. Treated hair that is shampooed regularly with chlorinated water can become extremely dry and brittle. There isn’t a mineral deposit associated with this effect, merely dehydration.
If you’re plagued by bad hair days no matter how much care and attention and styling you put forth, why not look into the quality of your water? You may be able to banish bad hair days for good! Get a free water test today.